Makeup artist, Lisa (LeeLee) Lee wanted to offer big city style with small town attitude and convenience to shoppers in Central Virginia. LeeLee, together with  fashion merchandiser, Nancy Rosin, dreamed, planned and designed for many months and, voila!, SoHo Mercantile was born.


Located in Forest, Virginia, SoHo Mercantile offers the inspiration, and friendly, personal style shoppers crave. Our fashions and accessories cater to all women from comfy, everyday chic to the latest trends in sizes S to 3X. We also feature organic and purity-based skin care and makeup. We delight in helping you find just what you need to bring out your true, natural beauty.


We treat our customers like our best girlfriends and adore helping with personal shopping and showing friends (a.k.a customers) how to improve and enhance their lives through lifestyle, beauty and fashion tips customized just for them. We take pride in our reasonable prices and large selection.


Come on by to experience city styles and Lynchburg smiles.